The New York Times

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As a Senior Marketing Manager at The New York Times, I oversee cross-channel marketing initiatives that support digital subscription growth and audience engagement across The New York Times’ web/mobile products, including News, Cooking, and Games. Central to my work is cross-functional project leadership that spans across creative, audience, analytics, and product teams to build strong processes and produce high-performing, innovative work. 

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Democratic Congressional Campaign Committee

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While at the DCCC, I led digital media programs for 12 competitive Congressional races. I managed six advertising and production agencies, executing 32 unique flights of creative that illustrated a stark contrast between candidates on issues that affect working families, while mobilizing new and low propensity voters, prioritizing multilingual creative development in Spanish, Korean, Mandarin, and Cantonese. 

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Elizabeth Warren for President

 

As a Senior Media Strategist, I led media planning and execution for the campaign’s $13 million persuasion program, including targeting strategy, daily campaign optimization, management of junior planners, and creative ideation across digital, print, and radio. I managed vendor partnerships and directed our constituency outreach program, partnering with over 50 print publications and 100 radio stations to reach Black, Latinx, AAPI, and Native American communities. 

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Precision Strategies

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As a Principal on Precision’s digital advertising team,  I focused on the design, management, and execution of data-informed paid media strategies for a wide variety of the firm’s high profile clients. I have worked to increase voter turnout in swing districts across the country, to launch new advocacy organizations from the ground up, to drive large-scale grassroots action to protect health care access, and to amplify the corporate responsibility initiatives of Fortune 500 companies, among other projects. 

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